Brand Placement

Businesses strategically place their fools and products in characterisations or in TV series to subtly get consumers to notice their defacements, this Is called injury p atomic number 18nt placement. cardinal products which I demand noticed In movies ar apple Imams In the gloaming movie Breaking pass everyplace office 1 (2011) and manual Blank lieu in the call d give and the City photo (2008). These were both big blockbuster hits which galore(postnominal) good deal viewed and obsessed e trulyplace. They both fri supplant very storied celebrities who play desirable sections.In the movies both the marks be clear shown with the characters so the viewer ill relate who the character is with the mug to give the post symbol (Levy, 1959). In agitate and the City we original see the Manual Blank heels when the essence character Carrie Bradshaw Is shown her new wardrobe which testament soon be filled with her vestments that ar envied by viewing audience. The word picture is romanticist and everything is perfect in Carries world which suggests that the consumer would be in a similar bunk if they had theses dresss.The label on the box is clearly shown as Carrie carefully puts her prized possession on the shelf. The office appear at the end of the vie during a special scene where Carrie Is being proposed to, the heel is implementd to polish the deal of the proposal. This once again Incorporates the shoe with happiness and romance. Sex and the city has been a ordinary TV series (1998 2004) so there was a massive s transcendper when the movie was released. Carrie Bradshaw is a well know character for her glamorous life Carrie is an painting for hammer and senior high school class.We straight off draw a connection with either spot subsumed with Carrie Bradshaw to being an ultimate sumptuousness grime, and as a viewer I desire to own the brands shown in the movie to make myself appear more than glamorous. The Sex and the Citys target audience are females over 16 years. It has an emphasis on relationships and high fashion. I aspire to be worry Carrie and her friends as they were Independent and bring discover ideas of their own ab break through sex and women being in control.The Manual Blank shoes are targeted to me and women with similar interests in fashion and their appearance. The shoes are a very high priced item but the brand makes me think that I would be premium to others if I own this luxury good. By owning Manual Blank shoes I would feel a part of the hand label brand community which they associate Carrie with (Ganglier, 2012). I believe that If I possess them I would appear more glamorous and they would give me class and style. These shoes would tinge self im eon positively for me (Williston, 2012).This is because I would feel more strategic and self-assured with these shoes on. Mascots Hierarchy of Needs suggests that people are motivated to fulfill their base needs, before mov ing on to other, more advanced needs (Cherry, n. D. Para. 1). The needs are shown on a pyramid offset with physiological needs then preventive needs, genial needs, self-esteem needs and ending with self-actualization (Cherry). Manual Blank shoes blow over Into the self- esteem throng as they erect give the owner confidence and term (MBA Online Programmer, n. ). The Culled family in evenfall are picture as perfection. They are beautiful, rich, and intelligent and are identified as superior to everyone else. The brand apple appears in Breaking infiltrate during a serious scene in the movie where the Culled family are desperately researching to discern a life line. As the calculating machine is reliable and a good get-go of research as an intellectual family such as the Cullers use them. Breaking Dawn was the third top grossing movie of 2011 which shows the age audience that this movie reached out to (Midi. Mom, Inc. N. D). The Apple symbol glows on the screen with the family in the background to emphasis that this is a brand that a family as perfect as the Cullers would use. The Twilight series is targeted to teenage girls and women who conceive of over the desirable men in the movie (Denial, 2011). The Twilight Saga has been a huge hit, as at 13/04/12 its Faceable page has 31 ,951 , 1 55 likes with many of these fans being obsessed over the characters and actors in the movie.With other 31 jillion fans, Apple is getting their rand out to a huge audience who are liable(predicate) to be influenced by what the characters are associated with. Twilight fans pass on believe that by associating themselves with the brands that are apply in the Twilight Saga movies they testament be more alike the characters. I am a fan of the brand Apple I personally own an Apple pod and an Imax. My pod is something I could not imagine functioning without as it holds many songs as well as having other functions such as the internet, electronic mail and camera.I pe rsonally spend a heap of time on my Imax both for social reasons communicating with people and to get university process completed. These Apple products are essential for me as I could not imagine my chance(a) life without them. It is part of my culture to be up to date on the latest technology, and to be able to communicate indirectly through the internet with my peers (Williston). It is a average within my culture to own Apple products, the people around me and I use Apple products daily (Williston).By having Apple associated with famous actors such as Robert Patterson and Kristin Stewart, the brands are a part of these actors indirect grapheme group as the actors are people you aspire to be like (Williston). These groups give us a point of reference in deciding what consumption behavior to endeavor (Williston, 2012. Group Influence & Social Norms Lecture). corroborative reference groups can have a different amount of influence on consumers depending on many factors includi ng how attractive the reference group is, whether the product is being used publicly and the consumers self-esteem (Williston).Apple is already a very well known brand and as soon as the logo came into view on the screen the viewers would have straight away accept it and began to make connections with he brand and the Robert Patterson or Culled family reference group. Brand equity is important when trying to make your brand known with consumers it is The take account premium that a guild realizes from a product with a recognisable name as compared to its generic same (Investigated, n. . Para. L). Brand equity is about the name and symbol of the brand, it includes brand loyalty, name awareness, perceived look, brand associations and other proprietary and brand assets (Ganglier). With Apple and Manual Blank visual aspect in these well known and popular movies they are gaining a lot of brand awareness which is important as when consumers are choosing between options they will pi ck the brand they are most familiar with.Viewers of Sex and the City associate Carrie with high quality goods so by seeing Carrie with her Manual Blank shoes consumers will automatically relate the Manual Blank to top quality which will add value to the brand. Manual Blank and Apple have been successful at getting their brands out Breaking Dawn Part One. The characters and actors are dollied by many so a lot of consumers are likely to be influenced to purchase these products. By owning the products shown in the movies consumers will be able to associate themselves with the brand communities and reference groups.